(Left to right: Fiona Armstrong Cleary, Mary Elizabeth Cleary Carson, Ralph de Bricassart, Meghann “Meggie” Cleary, The Thorn Birds – 1983)
Recently, I was watching a TV mini-series The Thorn Birds. It was first aired in 1983 on ABC and became the 2nd highest rated TV mini-series in the US in less than 3 days. The series was actually adapted based on Colleen McCullough’s 1977 best-selling novel.
There’s a scene in which Ralph de Bricassart, one of the lead character talks about belief and faith, saying, ‘Belief doesn’t rest on proof or existence…it rests on faith’.
This made me think of the attitude we take in proving our work to the clients. Don’t we always try to aim to prove that all our ideas are factual? Our entire advertising ambitions are driven by our ability to satisfy the brand owners how factual our proposition is. And I don’t think, marketers are the ones who should be blamed here. When we don’t bring faith to our work, how can we expect them to ask or even think about it?